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Our preferences and opinions are constantly being shaped by countless forces – especially in the digital age with its nonstop procession of “thumbs up” and “likes” and “stars.” Tom Vanderbilt, bestselling author of Traffic, explains why we like the things we like, why we hate the things we hate, and what all this tell us about ourselves.
With a voracious curiosity, Vanderbilt stalks the elusive beast of taste, probing research in psychology, marketing, and neuroscience to answer myriad complex and fascinating questions. If you’ve ever wondered how Netflix recommends movies or why books often see a sudden decline in Amazon ratings after they win a major prize, Tom Vanderbilt has answers to these questions and many more that you’ve probably never thought to ask.
Kindle Book
- Release date: May 10, 2016
OverDrive Read
- ISBN: 9780307958259
- File size: 836 KB
- Release date: May 10, 2016
EPUB ebook
- ISBN: 9780307958259
- File size: 951 KB
- Release date: May 10, 2016
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Formats
Kindle Book
OverDrive Read
EPUB ebook
subjects
Languages
English