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Title details for Polling Matters by Frank Newport - Wait list

Polling Matters

by Frank Newport
ebook
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From The Gallup Organization-the most respected source on the subject-comes a fascinating look at the importance of measuring public opinion in modern society.
For years, public-opinion polls have been a valuable tool for gauging the positions of American citizens on a wide variety of topics. Polling applies scientific principles to understanding and anticipating the insights, emotions, and attitudes of society. Now in POLLING MATTERS: Why Leaders Must Listen to the Wisdom of the People, The Gallup Organization reveals:
  • What polls really are and how they are conducted
  • Why the information polls provide is so vitally important to modern society today
  • How this valuable information can be used more effectively
  • and more...
    • Expand title description text
    Publisher: Grand Central Publishing

    Kindle Book

    • ISBN: 9780759511767
    • Release date: July 30, 2004

    OverDrive Read

    • ISBN: 9780759511767
    • Release date: July 30, 2004

    EPUB ebook

    • ISBN: 9780759511767
    • File size: 420 KB
    • Release date: July 30, 2004
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    Formats

    Kindle Book
    OverDrive Read
    EPUB ebook

    subjects

    Business Nonfiction

    Languages

    English

    From The Gallup Organization-the most respected source on the subject-comes a fascinating look at the importance of measuring public opinion in modern society.
    For years, public-opinion polls have been a valuable tool for gauging the positions of American citizens on a wide variety of topics. Polling applies scientific principles to understanding and anticipating the insights, emotions, and attitudes of society. Now in POLLING MATTERS: Why Leaders Must Listen to the Wisdom of the People, The Gallup Organization reveals:
  • What polls really are and how they are conducted
  • Why the information polls provide is so vitally important to modern society today
  • How this valuable information can be used more effectively
  • and more...
    • Expand title description text
    Business Nonfiction
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